Category Archives: Communicating

Facebook calls to action: Are you using honey or vinegar?

It takes a matter of seconds to realize that someone is selling to you. In person, you may get that vibe from someone and instantly know. The same applies in social media. In fact, Facebook goes to great lengths to prevent businesses from placing ads in users’ news feeds that are overtly “salesy.” That old saying, “You’ll attract… Read More »

Learn how to exceed patients’ expectations

Some dentists find certain non-clinical aspects of dentistry less rewarding than delivering actual patient care. Given the choice, they might prefer performing even the most basic procedures instead of completing paperwork, booking appointments and collecting payments. Yet, those basic activities are critical elements in ensuring that each patient has a positive experience every time he or she visits… Read More »

Not too late: Can’t-miss webinars this week

Would you like to learn more about how to use video to market your practice? And would you like a better understanding of various federal guidelines? Check out these two webinars this week: Marketing Your Dental Office with Video: Creating videos can help differentiate your dental practice from your competitors and increase awareness in your local community. They… Read More »

Student Ethics Video Contest accepting entries now

The ADA Council on Ethics, Bylaws and Judicial Affairs is accepting entries for the 2017 Student Ethics Video Contest. The deadline to submit entries is July 31. Since 2010, the council has annually sponsored the contest to draw student attention to the ethical dilemmas that dental students and professional dentists may encounter and to provide an exercise focusing… Read More »

The associateship interview: Come prepared with smart questions

New dentists have many professional options after graduating from dental school. One of these options is joining an existing office as an associate dentist. Although it may seem like an ideal route for you, it may face some challenges if the future associate and the practice owner do not discuss — and put in writing — important hiring… Read More »

Nominate an emerging leader for a Whiston Award by June 30

The ADA Foundation is seeking nominations for its Dr. David Whiston Leadership Awards, which recognize promising dentists who have shown the potential for leadership in efforts to improve the oral health of the public. The nomination deadline is June 30, 2017. The ADA Foundation provides two $5,000 awards each year — The Dr. David Whiston Leadership Award and… Read More »