How can you make your practice stand out above the others in your community? How can you build loyalty, referrals and positive reactions to social media posts? A dental practice is mainly a service business, and everyone in the practice is a participant in that service. The better the service, the more patients are impressed. Improving service so… Read More »
Are you familiar with the ACE Panel? It’s a network of practicing ADA members who want to learn from one another by sharing clinical insights and experiences of dental products and materials. To find out what percentage of ACE panelists place posterior composite restorations once per day, their preferred posterior composite resin types and the most frequent reason… Read More »
To my fellow members: As we mark Oral Cancer Awareness Month this April, let’s discuss an issue that has personal significance to me. I have been a practicing dentist for nearly four decades and received the surprise of my life four years ago when I was diagnosed with oral cancer that had metastasized to a cervical lymph node.… Read More »
It takes a matter of seconds to realize that someone is selling to you. In person, you may get that vibe from someone and instantly know. The same applies in social media. In fact, Facebook goes to great lengths to prevent businesses from placing ads in users’ news feeds that are overtly “salesy.” That old saying, “You’ll attract… Read More »
Some dentists find certain non-clinical aspects of dentistry less rewarding than delivering actual patient care. Given the choice, they might prefer performing even the most basic procedures instead of completing paperwork, booking appointments and collecting payments. Yet, those basic activities are critical elements in ensuring that each patient has a positive experience every time he or she visits… Read More »
Would you like to learn more about how to use video to market your practice? And would you like a better understanding of various federal guidelines? Check out these two webinars this week: Marketing Your Dental Office with Video: Creating videos can help differentiate your dental practice from your competitors and increase awareness in your local community. They… Read More »