Editor’s note: This is the tenth article in a series exploring the business aspects of the dental profession, from starting a practice and marketing to hiring staff and finances. Based on my experience, marketing has two main components: internal and external. Internal includes gaining higher case acceptance and introducing new procedures to your existing patients. External marketing involves… Read More »
Social media is changing all the time. Although not every change is relevant for dental practices, there are some major updates that can have an impact on your practice — for better or worse. Ensure your practice is staying at the forefront of social media by making these updates. Facebook groups Facebook groups now have the option to… Read More »
Your website is an invitation to patients to learn about your practice. It should show your practice in its best light and invite visitors to learn more. Websites, like real-world practices, also have to comply with legal requirements. An effective website is a work in progress, one that requires regular updates to keep it working the way you… Read More »
Who’s managing your social media presence? As practices launch or expand their social media marketing — whether on Facebook, Instagram or Snapchat — someone needs to be in charge and accountable. In some cases, practices may have multiple team members handling the responsibility or they may outsource. If you are managing or intend to manage social media internally,… Read More »
Now that many dentists have their practices established on Facebook, it’s time to talk Instagram. Another important social media tool in your online toolbox, Facebook-owned Instagram can help your practice be discovered and attract new patients. Instagram’s popularity has skyrocketed in the last few years. In 2017 CNBC reported that Instagram added 100 million new users in just… Read More »
Wells Fargo Practice Finance, American Dental Association and ADA Member Advantage will kick off the entry period for the 19th annual Dental Office Design Competition on June 1. Entries are accepted through Aug. 17. A panel of dental industry and design experts will judge the entries, and winners will be announced in October at ADA 2018 – America’s… Read More »