Marketing your dental practice is key to attracting new patients but it’s also important to do so ethically and to follow the law. “The key is to be informed,” said Dr. Kevin Sessa, chair of the ADA Council on Dental Practice. “When you know the rules, you are better equipped to avoid breaking them. As dentists and small… Read More »
Somerset, Ky. — It took less than a minute for Dr. Ricky Farmer to post a “selfie” with a smiling child he treated at a free community health clinic this summer on his practice’s Facebook page. Within a few hours, the photo generated more than 250 “likes” and several comments from patients who wrote and posted positive testimonials… Read More »
Balance the clinical skills you learned in dental school with the tools you need to be a confident small business owner with the ADA’s Executive Program in Dental Practice Management. The new online program, available through the ADA Center for Professional Success website, is broken into six 10-hour courses where dentists will learn about financial management, enhancing marketing… Read More »
The latest issue of the New Dentist News is now available online. The October 2014 issue includes articles to help new dentists with marketing, finances and handling ethical dilemmas. Inside this issue include: Marketing snapshot — How one practice does it. Marketing the dental practice: Know the rules. Working with a marketing firm. Advice from a lender: Be… Read More »