Category Archives: Marketing

ADA Success program helps dental students navigate professional world

Dental students can learn about managing debt and wealth, practice management, employment agreements and more through the ADA Success program. ADA Success offers a free series of live, in-person programs presented by ADA member dentists or other subject matter experts. The goal is to help dental students prepare for life as a dentist and boost student engagement within… Read More »

Practice profile: Chicago dentists build vision of success

  As soon as you walk into the reception area of Dentologie, you’re aware that little about this dental practice could’ve happened by chance. From the master craftsmanship of an artfully placed table made of Wisconsin wood to a ceiling sculpture engineered from the recycled steel of a Detroit auto plant, the layout clearly departs from the dictates… Read More »

Do’s and don’ts of social media

Gone are the days where the phone book and word of mouth were how patients found their dentist. Today, many patients use the Internet and social media to seek out a dentist. Having a website for your practice or using Facebook or Twitter to promote your dental office can be effective ways of drumming up new patients. Here… Read More »

Online reviews: know the rules

Is your practice considering offering incentives for online reviews? If so, you’ll want to pay special attention to this article. Even giving a patient a simple Starbucks card in exchange for a review on Yelp can get your practice listed as a suspicious business and elicit the attention of the Federal Trade Commission (FTC). To make matters worse,… Read More »

Sales seasonality in dentistry

Sales seasonality is the technical term for the fact that some months, from a business revenue perspective, are simply better than others, all other things being equal. At an extreme end, sales seasonality explains why a whopping 23.8 percent of jewelry stores sales and 15.3 percent of national chain department stores sales are in December (Source: www.NRF.com). New… Read More »

Get inspired: Entries for Dental Office Design Competition due Aug. 26

When it comes to designing their own practices, Drs. Brett McRay, Heather Robbins and Robert O’Donnell share a connection — the Dental Office Design Competition inspired them. “As a new dentist, each year I looked forward to seeing the winning entries,” said Dr. O’Donnell, an endodontist from Illinois. “They gave me a chance to dream and provided some… Read More »