Where is your next new patient coming from? Do you know why patients are loyal to your practice? How can you avoid losing patients to another practice? In an effort to help dentists answer those questions and to better understand and manage their practices, the Guidelines for Practice Success (GPS), a new resource for ADA members to help… Read More »
Dental students can learn about managing debt and wealth, practice management, employment agreements and more through the ADA Success program. ADA Success offers a free series of live, in-person programs presented by ADA member dentists or other subject matter experts. The goal is to help dental students prepare for life as a dentist and boost student engagement within… Read More »
As soon as you walk into the reception area of Dentologie, you’re aware that little about this dental practice could’ve happened by chance. From the master craftsmanship of an artfully placed table made of Wisconsin wood to a ceiling sculpture engineered from the recycled steel of a Detroit auto plant, the layout clearly departs from the dictates… Read More »
Gone are the days where the phone book and word of mouth were how patients found their dentist. Today, many patients use the Internet and social media to seek out a dentist. Having a website for your practice or using Facebook or Twitter to promote your dental office can be effective ways of drumming up new patients. Here… Read More »
Is your practice considering offering incentives for online reviews? If so, you’ll want to pay special attention to this article. Even giving a patient a simple Starbucks card in exchange for a review on Yelp can get your practice listed as a suspicious business and elicit the attention of the Federal Trade Commission (FTC). To make matters worse,… Read More »
Sales seasonality is the technical term for the fact that some months, from a business revenue perspective, are simply better than others, all other things being equal. At an extreme end, sales seasonality explains why a whopping 23.8 percent of jewelry stores sales and 15.3 percent of national chain department stores sales are in December (Source: www.NRF.com). New… Read More »