Category Archives: Marketing

Not too late: Can’t-miss webinars this week

Would you like to learn more about how to use video to market your practice? And would you like a better understanding of various federal guidelines? Check out these two webinars this week: Marketing Your Dental Office with Video: Creating videos can help differentiate your dental practice from your competitors and increase awareness in your local community. They… Read More »

Webinar: Marketing your dental office with video

Creating videos can help differentiate your dental practice from your competitors and increase awareness in your local community. They can also drive traffic to your website or generate interest in a particular service. Videos help build the trust that is important to establish in any patient relationship. A successful video is one that meets your dental practice’s business… Read More »

Is your Find-a-Dentist profile up to date?

In July, the ADA launched a new national ad campaign to help make it easier for patients to find ADA dentists. With the ad campaign, potential patients are seeing new digital ads that share amazing teeth facts and urge them to schedule a dental checkup with an ADA dentist. The ad campaign is the latest phase of a… Read More »

ACE Panel needs volunteers to share opinions

The ACE Panel is a network of practicing ADA member dentists who want to share their opinion on topics and products evaluated and published in the ADA Professional Product Review. The mission of the ACE Panel is to ensure that the content provided in the ADA Professional Product Review represents the firsthand, day-to-day experiences of practicing member dentists.… Read More »

Dos and Don’ts: Your practice’s Facebook page

Facebook is the world’s largest and most popular social network in the U.S., and it can be a great way to communicate with patients and promote your practice. Social media can influence heath care decisions. Active and former patients can use various social media platforms and possibly even popular review sites to evaluate healthcare providers. Here are tips… Read More »

Does your website need a refresh?

Your website is your practice’s presentation to the public. It’s also the foundation for patient education efforts and represents a significant opportunity to enhance your practice’s brand and outreach. Simply put, it’s a dentist’s single most important marketing tool and a considerable investment. As you know, technology changes rapidly. If you answer “yes” to any of the following… Read More »