Category Archives: Marketing

Surprise your patients

How can you make your practice stand out above the others in your community? How can you build loyalty, referrals and positive reactions to social media posts? A dental practice is mainly a service business, and everyone in the practice is a participant in that service. The better the service, the more patients are impressed. Improving service so… Read More »

New Dentist Conference in Honolulu filled with compelling, creative speakers, CE

            From captivating keynote speakers and continuing education to an opportunity to explore the beauty of Hawaii, for Dr. Raymond Jarvis, this year’s New Dentist Conference in Honolulu is a can’t-miss event. “We work largely by ourselves or in a small group practice but as new dentists, we all have many of the same struggles and successes,” he… Read More »

CDP Managing Marketing webinar to help dentists welcome, retain more patients

Marketing can be a daunting activity for dentists at all stages of practice. To help dentists, the ADA Council on Dental Practice is sponsoring a one-hour webinar on March 29 called GPS Managing Marketing: Demystifying Marketing. The webinar will stream live from noon-1 p.m. Central Daylight Time. This program is the fourth in a series of webinars based… Read More »

Facebook calls to action: Are you using honey or vinegar?

It takes a matter of seconds to realize that someone is selling to you. In person, you may get that vibe from someone and instantly know. The same applies in social media. In fact, Facebook goes to great lengths to prevent businesses from placing ads in users’ news feeds that are overtly “salesy.” That old saying, “You’ll attract… Read More »

Social media marketing: How to tell your practice’s story

In today’s market, potential patients don’t only want to know what services your practice has to offer, but the story behind your practice. Learn how to tell your story across your social media channels (Facebook, Instagram, Twitter and Snapchat), as well as effectively create campaigns to market your practice within your local community on each social platform. Register… Read More »

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as… Read More »