Category Archives: Marketing

Key to visibility: Marketing your practice online can be easy, affordable and fun

Getting more patients in the chair and gaining more recognition in the community are goals for many dental practices in 2017. Nearly half of Dental Practice Success readers surveyed (49.4%) in the DPS New Year’s Practice Resolutions survey said they wanted to increase their patient base with new marketing initiatives, including Dr. Adam R. Bowen, a private practitioner… Read More »

Connecting prospective patients with ADA member dentists

It’ll soon become easier for prospective patients to find and connect with an ADA member dentist. The Association this month is launching the first phase of a three-year initiative to drive utilization of dental services for Association member dentists, according to ADA News. In the campaign’s first phase, the Association is encouraging ADA member dentists to complete their… Read More »

10-point checklist for investing in technology

Throughout the history of modern dentistry, new technologies have earned their place in practices by outperforming older technologies in some crucial way. The introduction of innovative clinical procedures and materials stimulate the development of new support technologies. And basic scientific and engineering advances — such as from analog to digital systems — can have a revolutionary impact on… Read More »

5 tips to measure online effectiveness

For many prospective patients, your website will be their first introduction to who you are, according to the ADA Center for Professional Success. It will serve as a key part of your online marketing efforts as you will want to direct people to visit your site and learn more about you and your practice. A bad website will… Read More »

Valuing a dental practice for sale: First-hand lessons learned

As part of our family’s decision to relocate to Seattle, we went through the step this year of selling our orthodontic practice and the building in which the practice operated. Later this year I’ll have a more detailed summary of the process of selling a practice, but in this article I’d like to focus on the building practice… Read More »

New marketing management resource available for ADA members

Where is your next new patient coming from? Do you know why patients are loyal to your practice? How can you avoid losing patients to another practice? In an effort to help dentists answer those questions and to better understand and manage their practices, the Guidelines for Practice Success (GPS), a new resource for ADA members to help… Read More »