Your website is your practice’s presentation to the public. It’s also the foundation for patient education efforts and represents a significant opportunity to enhance your practice’s brand and outreach. Simply put, it’s a dentist’s single most important marketing tool and a considerable investment. As you know, technology changes rapidly. If you answer “yes” to any of the following… Read More »
The ADA Center for Professional Success has published new resources for members – ADA.org/marketing to help you attract new patients and ADA.org/staff to help you put together a dynamic dental team. Here are five reasons you should explore both of these resources. 1. Podcasts Check out ADA.org/marketing for a fresh podcast about attracting new patients through focusing on… Read More »
Do you want patients to be able to post reviews of you and your practice online? We have some news. They’re probably already doing it. In fact, Yelp, the primary vehicle for online reviews, recently produced an advertisement about a dental practice. After accepting that reviews are a part of operating any kind of business in the 21st… Read More »
We’ve all heard the saying that it takes about 20 years to build your reputation and five minutes to ruin it. As new dentists, the first few years out of school are critical for establishing our reputation and treatment philosophy. For me, it was around 6-8 months after graduating and working full time as an associate dentist that… Read More »
To encourage dentists to fill out their Find-a-Dentist profile, those with completed profiles by May 1, 11:59 p.m. Pacific time, are entered in a sweepstakes to receive a cash reward of $10,000. The winner can also choose to lease either a Mercedes Benz C class sedan or a Mercedes Benz GLC sport utility vehicle for a year. The… Read More »
Land at the top of an online search for dentists in your area by completing your Find-a-Dentist profile. The ADA launched April 3 an online search tool aimed to help prospective patients connect with local ADA members. The Association is encouraging ADA member dentists to fill out their Find-a-Dentist online profile, which takes about five minutes, on average,… Read More »