ADA certificate program helps dentists be more effective small business owners

By | October 28, 2014

Balance the clinical skills you learned in dental school with the tools you need to be a confident small business owner with the ADA’s Executive Program in Dental Practice Management.

The new online program, available through the ADA Center for Professional Success website, is broken into six 10-hour courses where dentists will learn about financial management, enhancing marketing strategies and practicing amid increased regulation, among other topics. Dental practice management experts and ADA-selected business courses from the University of Notre Dame’s Mendoza College of Business blend together to form the certificate program.

Three courses are currently available and three additional ones will be launched before the end of the year. The current courses are:

•Legal and Ethical Issues in Dental Practice

•Negotiation and Conflict Management

•Understanding Leadership

Coming soon are:

•Business Strategy and Systems

•Dental Team Management

•Financial Management

Dentists must take all of the courses to receive a certificate or they can pick and choose and receive continuing education credit where appropriate. Dentists can access the Web-based courses through their desktop or laptop computers; smartphones or through MP3 or MP4 formats.

The certificate program is open to ADA members and nonmembers but members get a discounted rate. To learn more or to register, visit

2 thoughts on “ADA certificate program helps dentists be more effective small business owners

  1. Adam Binder

    It is just as important to be a good business owner as it is to be a good dentist. You cannot be successful without mastering both skills.

  2. Zach Thalman

    The ADA made a smart decision for having the courses online and available for all dental workers. The dental office is a lot different from a normal business office. You don’t hear about a lot of dentists who went to business school. I know for sure that a lot of healthcare workers in general got into their respective fields because they wanted to help improve the health of others. They didn’t really focus on how to run a successful business. I think this program is going to help a lot of dentists by giving them the tools they need to build a better business.


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