Category Archives: Communicating

Five digital dental marketing tactics

Once you’ve got your website in place, it’s time to put it to good use. Here are some tips from PBHS, the only marketing services company endorsed by ADA Member Advantage. 1. Stay at the top of Google search by optimizing your website for voice search. The way we search by voice — conversationally — has a significant… Read More »

Staying connected and helping level the playing field

Camaraderie and affinity can mean the difference between success and failure for some professionals, especially in careers in which representation of some groups has been sporadic or where staying connected in general may be challenging. Dr. Chithra Durgam, a dentist in private practice in North Bergen, N.J., has firsthand experience in closing such gaps through her 18 years… Read More »

Free resources for your office: ADA Seal Chairside Guide

Simplify your product recommendations. Dental product trends come and go. Help patients achieve their best home care by recommending personalized products with the ADA Seal of Acceptance. Use the free chairside guide and searchable product database to find safe and effective products to fit your patients’ needs. Order a free laminated chairside guide, office decals and tent cards… Read More »

ADA switches to digital membership ID cards in 2020

Come 2020, the ADA is making its membership cards available online and will no longer mail physical cards in an effort to improve convenience, according to the Association. Members can still print their card. However, the cards will now be accessible via smartphones and other digital devices anytime, anywhere. In addition, ADA members will continue to receive their… Read More »

Your website: The real front door to your practice

Your website is an invitation to patients to learn about your practice. It should show your practice in its best light and invite visitors to learn more. Websites, like real-world practices, also have to comply with legal requirements. An effective website is a work in progress, one that requires regular updates to keep it working the way you… Read More »

‘Friending’ patients: What are the potential ethical considerations?

Q: As caring, compassionate, and friendly practitioners, we naturally care and are curious about our patients and their lives. We certainly garner information on many of our patients’ typical family activities, vacations, purchases, life changes, and other events as a part of interacting with them in a treatment setting. In fact, this is often how we best display… Read More »