Category Archives: Communicating

‘All in this together’: Despite uncertainties over COVID-19, let’s be the voice of reason

I sit here looking at torn up carpet, smelling fresh paint and hearing nothing.  It’s the middle of a Thursday morning and my dental office is silent. I should be hearing my assistants laughing with each other, hygienists reviewing radiographs with patients, and 12 ops humming with high speed drills and suctions. The silence is terrifying. You see, in January… Read More »

Do it for the ‘gram: Developing your dental practice’s social media identity

Have you heard of Instagram? Of course you have. It’s one of the largest social media platforms, currently serving over one billion monthly active users. If you’re under the age of thirty-five, you likely have an account yourself that you use to post filtered selfies, pictures of your cats, and/or esthetic landscapes. However, have you ever considered using… Read More »

Turning tough talks into wins

We’ve all faced them. The conversations we wish we didn’t have to have. Whether with loved ones, team members or superiors, they are all a source of dread. There is little training offered in how to handle these conversations, and most often it is based on past mistakes that hopefully can be learned from. But because handling difficult… Read More »

Hermey the Elf, ADA bring holiday spirit to patient care resources

Hermey the Elf, who was named a D.D.G.—Dental Do Gooder—by the ADA in 2014, is back this holiday season to make improving oral health more festive. Hermey is featured in patient resources, including coloring pages and brushing charts available on MouthHealthy.org. “Hermey is a beloved character who embodies the spirit of the season,” said Dr. Chad P. Gehani,… Read More »

Five timely social media updates for your practice

Social media is changing all the time. Although not every change is relevant for dental practices, there are some major updates that can have an impact on your practice — for better or worse. Ensure your practice is staying at the forefront of social media by making these updates. Facebook groups Facebook groups now have the option to… Read More »

Five digital dental marketing tactics

Once you’ve got your website in place, it’s time to put it to good use. Here are some tips from PBHS, the only marketing services company endorsed by ADA Member Advantage. 1. Stay at the top of Google search by optimizing your website for voice search. The way we search by voice — conversationally — has a significant… Read More »