Category Archives: Communicating

‘Friending’ patients: What are the potential ethical considerations?

Q: As caring, compassionate, and friendly practitioners, we naturally care and are curious about our patients and their lives. We certainly garner information on many of our patients’ typical family activities, vacations, purchases, life changes, and other events as a part of interacting with them in a treatment setting. In fact, this is often how we best display… Read More »

Social media management for your dental practice: Who’s in charge?

Who’s managing your social media presence? As practices launch or expand their social media marketing — whether on Facebook, Instagram or Snapchat — someone needs to be in charge and accountable. In some cases, practices may have multiple team members handling the responsibility or they may outsource. If you are managing or intend to manage social media internally,… Read More »

Free webinar: How to manage delicate patient situations with diplomacy, tact

A March 12 webinar will offer dentists and team members real-life solutions for managing delicate patient situations, such as cancellations and no shows, provide tips for managing phone calls from prospective patients and guide you through the right way to dismiss patients from the practice. The free webinar, called GPS Managing Patients Webinar: You Want Me to Say… Read More »

Free webinar to address HIPAA regulation for dental practices

A free Aug. 9 webinar, “HIPAA Security Risk Analysis,” will focus on only one particular aspect of the Health Insurance Portability and Accountability Act, according to ADA News. However, understanding that aspect — the security rule regulation — is critical to the entire success of a dental practice’s security compliance program. “The goal of HIPAA training is, at… Read More »

Should your practice be on Instagram?

Now that many dentists have their practices established on Facebook, it’s time to talk Instagram. Another important social media tool in your online toolbox, Facebook-owned Instagram can help your practice be discovered and attract new patients. Instagram’s popularity has skyrocketed in the last few years. In 2017 CNBC reported that Instagram added 100 million new users in just… Read More »

Free July 19 webinar to focus on in-office membership plans

A free July 19 webinar, “Increase Value In Your Practice? How? Start Your Own Dental Plan,” will address how an in-office dental plan works, how to create a plan for the office and the advantages/risks of implementing a plan. The webinar will stream from noon-1 p.m. CDT and offers one hour of continuing education credit for those who… Read More »