Category Archives: Communicating

Turning tough talks into wins

We’ve all faced them. The conversations we wish we didn’t have to have. Whether with loved ones, team members or superiors, they are all a source of dread. There is little training offered in how to handle these conversations, and most often it is based on past mistakes that hopefully can be learned from. But because handling difficult… Read More »

Hermey the Elf, ADA bring holiday spirit to patient care resources

Hermey the Elf, who was named a D.D.G.—Dental Do Gooder—by the ADA in 2014, is back this holiday season to make improving oral health more festive. Hermey is featured in patient resources, including coloring pages and brushing charts available on MouthHealthy.org. “Hermey is a beloved character who embodies the spirit of the season,” said Dr. Chad P. Gehani,… Read More »

Five timely social media updates for your practice

Social media is changing all the time. Although not every change is relevant for dental practices, there are some major updates that can have an impact on your practice — for better or worse. Ensure your practice is staying at the forefront of social media by making these updates. Facebook groups Facebook groups now have the option to… Read More »

Five digital dental marketing tactics

Once you’ve got your website in place, it’s time to put it to good use. Here are some tips from PBHS, the only marketing services company endorsed by ADA Member Advantage. 1. Stay at the top of Google search by optimizing your website for voice search. The way we search by voice — conversationally — has a significant… Read More »

Staying connected and helping level the playing field

Camaraderie and affinity can mean the difference between success and failure for some professionals, especially in careers in which representation of some groups has been sporadic or where staying connected in general may be challenging. Dr. Chithra Durgam, a dentist in private practice in North Bergen, N.J., has firsthand experience in closing such gaps through her 18 years… Read More »

Free resources for your office: ADA Seal Chairside Guide

Simplify your product recommendations. Dental product trends come and go. Help patients achieve their best home care by recommending personalized products with the ADA Seal of Acceptance. Use the free chairside guide and searchable product database to find safe and effective products to fit your patients’ needs. Order a free laminated chairside guide, office decals and tent cards… Read More »