To my fellow members: As we mark Oral Cancer Awareness Month this April, let’s discuss an issue that has personal significance to me. I have been a practicing dentist for nearly four decades and received the surprise of my life four years ago when I was diagnosed with oral cancer that had metastasized to a cervical lymph node.… Read More »
It takes a matter of seconds to realize that someone is selling to you. In person, you may get that vibe from someone and instantly know. The same applies in social media. In fact, Facebook goes to great lengths to prevent businesses from placing ads in users’ news feeds that are overtly “salesy.” That old saying, “You’ll attract… Read More »
Some dentists find certain non-clinical aspects of dentistry less rewarding than delivering actual patient care. Given the choice, they might prefer performing even the most basic procedures instead of completing paperwork, booking appointments and collecting payments. Yet, those basic activities are critical elements in ensuring that each patient has a positive experience every time he or she visits… Read More »
Would you like to learn more about how to use video to market your practice? And would you like a better understanding of various federal guidelines? Check out these two webinars this week: Marketing Your Dental Office with Video: Creating videos can help differentiate your dental practice from your competitors and increase awareness in your local community. They… Read More »
The ADA Council on Ethics, Bylaws and Judicial Affairs is accepting entries for the 2017 Student Ethics Video Contest. The deadline to submit entries is July 31. Since 2010, the council has annually sponsored the contest to draw student attention to the ethical dilemmas that dental students and professional dentists may encounter and to provide an exercise focusing… Read More »
New dentists have many professional options after graduating from dental school. One of these options is joining an existing office as an associate dentist. Although it may seem like an ideal route for you, it may face some challenges if the future associate and the practice owner do not discuss — and put in writing — important hiring… Read More »