At the Build Network blog, Jeffrey Goldsmith writes about happiness expert and former Harvard researcher Shawn Achor. In the research projects, Achor primes some subjects to be happy (by giving them candy.) The takeaway is that happy people outperform others: “I can give you an SAT test, a Sudoku puzzle, a crossword puzzle – any of 15 different… Read More »
No matter whether you are an employee, an owner or practicing in another setting, the way you market yourself as a dentist must be ethical, as well as effective. Consult the ADA Advertising Basics for Dentists and Dental Associations: A Guide to Federal and State Rules and Standards for information on common questions dentists have when preparing marketing… Read More »
A brand identifies a good or services as distinctive from others—think of the original use of branding as a way for ranchers to identify cattle from various owners. Having a distinctive brand is especially important when many similar businesses compete in a single marketplace. For instance, a restaurant’s branding helps you to decide whether it is the perfect… Read More »
Embezzlement is different from ordinary stealing. An embezzler, by definition, is someone you trust, such as an office manager or a valued employee. A 2007 study by the ADA found 17.5% of the surveyed dentists reported that they were aware their primary practices had been embezzled. The ADA publication Protecting Your Dental Office from Fraud and Embezzlement contains… Read More »
The ADA is made up of individuals—here’s one of them. Who are you? I’m Dr. Christine Hammer, a proud member of the Class of 2013 of Midwestern University College of Dental Medicine — Arizona, and I’m currently enrolled in a two-year pediatric dentistry program in a Philadelphia hospital. If you could have any job OTHER THAN dentistry what… Read More »
Ever get the feeling that there just isn’t enough time in your 24-hour day to accomplish everything that needs to get done? While most of us think in terms of the 24-hour day, author Laura Vanderkam suggests that it might be more effective to multiply that day by seven and think instead about the 168 hours available in… Read More »