Category Archives: Growing the Practice

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as… Read More »

Webinar: Marketing your dental office with video

Creating videos can help differentiate your dental practice from your competitors and increase awareness in your local community. They can also drive traffic to your website or generate interest in a particular service. Videos help build the trust that is important to establish in any patient relationship. A successful video is one that meets your dental practice’s business… Read More »

Dental Office Design Competition spurs imagination, inspiration

Olympia, Wash. — Many children want treehouses in their backyard. Most don’t think about treehouses in their dentists’ offices. The young patients at Small to Tall Pediatric Dentistry in Olympia, Washington, are treated to a treehouse in the waiting room. It is one of the unique design elements of the practice, and because of those characteristics owners Drs.… Read More »

Dos and Don’ts: Your practice’s Facebook page

Facebook is the world’s largest and most popular social network in the U.S., and it can be a great way to communicate with patients and promote your practice. Social media can influence heath care decisions. Active and former patients can use various social media platforms and possibly even popular review sites to evaluate healthcare providers. Here are tips… Read More »

Employee Handbooks: You don’t need one, until you REALLY need one

When starting a new practice, you look for every possibility to keep costs down. You are already concerned with paying the loan for the practice, your rent and your staff on top of personal expenses such as dental school loans, home mortgage, etc. Whenever there is a non-immediate expense, you look to postpone it, which is what happened… Read More »

Does your website need a refresh?

Your website is your practice’s presentation to the public. It’s also the foundation for patient education efforts and represents a significant opportunity to enhance your practice’s brand and outreach. Simply put, it’s a dentist’s single most important marketing tool and a considerable investment. As you know, technology changes rapidly. If you answer “yes” to any of the following… Read More »