Category Archives: Growing the Practice

Ethical Dental Marketing

No matter whether you are an employee, an owner or practicing in another setting, the way you market yourself as a dentist must be ethical, as well as effective. Consult the ADA Advertising Basics for Dentists and Dental Associations: A Guide to Federal and State Rules and Standards for information on common questions dentists have when preparing marketing… Read More »

Developing Your Dental Practice Brand

A brand identifies a good or services as distinctive from others—think of the original use of branding as a way for ranchers to identify cattle from various owners. Having a distinctive brand is especially important when many similar businesses compete in a single marketplace. For instance, a restaurant’s branding helps you to decide whether it is the perfect… Read More »

Marketing the Dental Practice — Community Involvement

Getting involved in your community can be a great way to give back, as well as raise awareness of your practice and bring patients to your door. But with so many deserving causes and different opportunities, it can be a challenge to direct your energy to where it will be most effective. In March 2013 ADA New Dentist… Read More »