Category Archives: Growing the Practice

PBHS: 3 rules for a successful direct mail campaign

Here are three rules to follow to make your direct mail campaign a success, according to PBHS, the website and marketing services provider endorsed by ADA Business Resources: Select your mailing list: Define your audience by selecting demographic constraints that are applicable to your target market. For example, age of targeted patients, household revenue and geography. Legally purchase… Read More »

Working with a marketing firm

After buying the practice where he had been an associate in a few years ago, Dr. Ash Vasanthan wanted to start from scratch when it came to rebuilding his brand. “I had a client base and an active website, but I wanted to rebrand myself,” said Dr. Vasanthan, a periodontist who has been practicing for 5 years in… Read More »

Have ideas for the ADA’s Center for Professional Success?

The Center for Professional Success is a members-only Web resource that provides practice management information, online education and support tools to help you manage your career. They are currently seeking new members for their Center for Professional Success users group. You will help determine the direction of the Center’s content. What are your major practice concerns? What tools… Read More »

Log on to Success.ADA.org for valuable resources

The ADA Center for Professional Success, Success.ADA.org, is a unique web portal for dentists in every practice setting who want to succeed as dental practitioners. Resources include frequently asked questions about dental codes; information on Health Insurance Portability and Accountability Act compliance issues; financial calculators for loan and overhead analysis; in-person and online educational opportunities; and guidance for… Read More »

Determining the ideal size and space of your practice

Opening a dental office is a significant step in a dentist’s career. It is also quite taxing. According to the ADA Center for Professional Success, taking it one organized step at a time can help alleviate some of the stress. One of the first major things you need to decide is the size and location of your ideal space.… Read More »

ADA executive program in dental practice management

According to the ADA Center for Professional Success, new dentists can match their passion for dentistry with a mind for business with the ADA’s Executive Program in Dental Practice Management. Launched in September, this Web-based program takes on the tough practice management challenges today’s dentists must master, such as reducing costs, enhancing marketing strategies and practicing amid increased… Read More »