No matter whether you are an employee, an owner or practicing in another setting, the way you market yourself as a dentist must be ethical, as well as effective. Consult the ADA Advertising Basics for Dentists and Dental Associations: A Guide to Federal and State Rules and Standards for information on common questions dentists have when preparing marketing… Read More »
A brand identifies a good or services as distinctive from others—think of the original use of branding as a way for ranchers to identify cattle from various owners. Having a distinctive brand is especially important when many similar businesses compete in a single marketplace. For instance, a restaurant’s branding helps you to decide whether it is the perfect… Read More »
Embezzlement is different from ordinary stealing. An embezzler, by definition, is someone you trust, such as an office manager or a valued employee. A 2007 study by the ADA found 17.5% of the surveyed dentists reported that they were aware their primary practices had been embezzled. The ADA publication Protecting Your Dental Office from Fraud and Embezzlement contains… Read More »
The ADA is made up of individuals—here’s one of them. Who are you? I’m Dr. Christine Hammer, a proud member of the Class of 2013 of Midwestern University College of Dental Medicine — Arizona, and I’m currently enrolled in a two-year pediatric dentistry program in a Philadelphia hospital. If you could have any job OTHER THAN dentistry what… Read More »
Spooky voice? Check! Flying bats? Check! Important message about oral health? Check!
Ever get the feeling that there just isn’t enough time in your 24-hour day to accomplish everything that needs to get done? While most of us think in terms of the 24-hour day, author Laura Vanderkam suggests that it might be more effective to multiply that day by seven and think instead about the 168 hours available in… Read More »