Category Archives: Communicating

Working with a marketing firm

After buying the practice where he had been an associate in a few years ago, Dr. Ash Vasanthan wanted to start from scratch when it came to rebuilding his brand. “I had a client base and an active website, but I wanted to rebrand myself,” said Dr. Vasanthan, a periodontist who has been practicing for 5 years in… Read More »

Have ideas for the ADA’s Center for Professional Success?

The Center for Professional Success is a members-only Web resource that provides practice management information, online education and support tools to help you manage your career. They are currently seeking new members for their Center for Professional Success users group. You will help determine the direction of the Center’s content. What are your major practice concerns? What tools… Read More »

October issue of New Dentist News available online

The latest issue of the New Dentist News is now available online. The October 2014 issue includes articles to help new dentists with marketing, finances and handling ethical dilemmas. Inside this issue include: Marketing snapshot — How one practice does it. Marketing the dental practice: Know the rules. Working with a marketing firm. Advice from a lender: Be… Read More »

Building Trust with a New Patient

The 28th New Dentist Conference is in full swing right now in Kansas City, Missouri. A number of CE programs are taking place right now, including Take This Job and Love It! presented by Dr. Mark Hyman. Earlier this year Dr. Hyman spoke with ADA New Dentist News about people skills new dentists can use in the practice.… Read More »

Educating Patients using Evidence-Based-Dentistry

When it comes to oral health there is a lot of misinformation circulating in the public imagination. What’s the best course of action when a patient makes a request or assertion that isn’t supported by science? Dr. Partha Mukherji is a general dentist practicing in Ft. Worth, Texas, and a supporter of Evidence-Based dentistry. He spoke with New… Read More »

Saying “No” Without Ruining the Relationship

Let’s face it, the word no can stop a conversation dead in its tracks. But it’s important to have a strategy for sticking to your no without jeopardizing the relationship. According to William Ury, Ph.D., co-founder of Harvard University’s Program on Negotiation and author of The Power of a Positive No: How to Say No and Still Get… Read More »