Category Archives: Center for Professional Success

Sharing your dental office space

There are many reasons why a dentist may decide to share their office space. For a practice owner, sharing office space may offer additional income from underutilized space. The lessee dentist will save on the cost of purchasing their own office and equipment. A leasing dentist may also benefit from working in an area or locale with a… Read More »

Compensation as an employee or associate dentist

New dentists often enter the profession as employees or associates. The method to determine compensation for these positions varies from office to office. Here are a few common threads to help you think through what might be an attractive compensation agreement, according to the ADA Center for Professional Success. Please note: for purposes of this article, the terms associate… Read More »

5 reasons to explore new resources from the ADA Center for Professional Success

The ADA Center for Professional Success has published new resources for members – ADA.org/marketing to help you attract new patients and ADA.org/staff to help you put together a dynamic dental team. Here are five reasons you should explore both of these resources. 1. Podcasts Check out ADA.org/marketing for a fresh podcast about attracting new patients through focusing on… Read More »

Key to visibility: Marketing your practice online can be easy, affordable and fun

Getting more patients in the chair and gaining more recognition in the community are goals for many dental practices in 2017. Nearly half of Dental Practice Success readers surveyed (49.4%) in the DPS New Year’s Practice Resolutions survey said they wanted to increase their patient base with new marketing initiatives, including Dr. Adam R. Bowen, a private practitioner… Read More »

Financial strategies for a new practice

As you set up your practice, it’s important to focus on the needs of your patients. But remember, you’re also starting a business and need the expertise of specialized advisors, according to the ADA Center for Professional Success. At the very least, you should start with a qualified CPA, an experienced financial advisor and an organized office manager.… Read More »

5 tips to measure online effectiveness

For many prospective patients, your website will be their first introduction to who you are, according to the ADA Center for Professional Success. It will serve as a key part of your online marketing efforts as you will want to direct people to visit your site and learn more about you and your practice. A bad website will… Read More »