New Dentist Conference kicks off with speaker encouraging ‘Five Second Rule’

Wearing sparkly high tops and a lavalier microphone as she traversed the meeting room, Mel Robbins had the full attention of the audience during her keynote address Thursday at the New Dentist Conference. But then laughter and conversation erupted in the room when she demanded that all attendees get up and sit next to someone they didn’t know.… Read More »

Negotiating your salary: Writing a counter offer

Congratulations on the job offer! Should you accept or try to negotiate? If you’re reading this, according to the Center for Professional Success, the first thing you should know about providing a counter offer is that you should have already received a job offer. If you have been put in the position of being asked “What are your… Read More »

Starting its own diversity committee, Greater Houston Dental Society shares lessons learned

Houston — Considering that Houston is one of the most diverse cities in the country, it caught Dr. Victor Rodriguez by surprise to learn that the Greater Houston Dental Society did not have its own diversity committee. The local dental society has about 1,600 members, with about 35 percent of whom belong to a minority group. “It was… Read More »

Social media marketing: How to tell your practice’s story

In today’s market, potential patients don’t only want to know what services your practice has to offer, but the story behind your practice. Learn how to tell your story across your social media channels (Facebook, Instagram, Twitter and Snapchat), as well as effectively create campaigns to market your practice within your local community on each social platform. Register… Read More »

Climb your way to Page 1 (for free!) with these 5 DIY SEO hacks

Getting your own practice up and running — attracting new patients, balancing the books and maintaining a welcoming atmosphere — can be challenging for even the most experienced dentists.  Add to that list post-graduation debt that needs to be paid off, and it’s no wonder why many practice-owners are scrambling to get their practices on the map as… Read More »

Learn how to exceed patients’ expectations

Some dentists find certain non-clinical aspects of dentistry less rewarding than delivering actual patient care. Given the choice, they might prefer performing even the most basic procedures instead of completing paperwork, booking appointments and collecting payments. Yet, those basic activities are critical elements in ensuring that each patient has a positive experience every time he or she visits… Read More »