Building Loyalty: Simple techniques to impress and retain patients

Believe it or not, patients don’t ask for much. Excellent service is such a rarity these days that the slightest uptick in attention will impress most people. For instance, if you ordered dinner at a restaurant and it seems like it is taking forever to get your food, a server who takes a minute to apologize for the… Read More »

Five digital dental marketing tactics

Once you’ve got your website in place, it’s time to put it to good use. Here are some tips from PBHS, the only marketing services company endorsed by ADA Member Advantage. 1. Stay at the top of Google search by optimizing your website for voice search. The way we search by voice — conversationally — has a significant… Read More »

Success strategies for new dentists

If you tell kids today that there was a time when the Internet didn’t exist, they’d be amazed. In fact, they’d wonder how you made it through life. Today’s dentists would be equally surprised to hear that there was a time when any dentist could open a practice and automatically be successful. Due to the low supply and… Read More »

Hidden pitfalls of practice acquisitions

The purchase of an established practice offers some assurance of steady patient traffic and earnings production. Once dentists have identified such an opportunity, an acquisition may seem relatively easy. However, there can be challenges to evaluating a practice’s health and getting the acquisition closed. Here are some common bumps in the road: Information overload Setting expectations early as… Read More »

HPI: Dentists’ Busyness

In recent years, new dentists were more likely than established dentists to say that they were too busy or overworked. In 2017, among new dentists (those who graduated from dental school in the last 10 years), 31.4% were too busy or overworked, compared to 23.8% of established dentists (those who graduated more than 10 years ago). The 2017… Read More »

Getting to Know You: Dr. Wade Banner

What kind of dentistry/specialty do you practice? 100% house-call dentistry. I treat patients in their homes or care facilities throughout Los Angeles and Orange County. Why dentistry? I chose dentistry because the ability to practice covers so many different types of work (private practice, education, public health, specialty, leadership, advocacy, business, etc.). I also wanted to be able… Read More »