Five digital dental marketing tactics

Once you’ve got your website in place, it’s time to put it to good use. Here are some tips from PBHS, the only marketing services company endorsed by ADA Member Advantage.

1. Stay at the top of Google search by optimizing your website for voice search. The way we search by voice — conversationally — has a significant impact on search engine optimization.

2. Increase your social media engagement by using Instagram Stories and don’t be afraid to share behind-the-scenes content.

3. Use Facebook and Instagram advertising, the most cost-effective forms of digital marketing. Advanced targeting allows you to
deliver relevant Facebook ads to more qualified patients within close proximity to your practice.

4. Capture new patients — even outside of office hours — by adding a live online chat service to your website.

5. Invest in Google Ads and choose a Google Ads Certified strategist with experience in dental campaigns.

For more tips or information on PBHS’s full range of products and services, visit pbhs.com.

4 comments

  • Indeed, adding a live online chat service can be appealing for new visitors. It can help the business to introduce the product it offers.

    Planning for digital marketing can be a strategy for the business to be visible online.

    I got a lot of information on this article. Thank you for sharing!

  • This article is like a pathfinder for new dentists like me. It will help market our services and websites much efficiently during the pandemic. Such short and precise directives and yet so effective they are. It is really a fantastic piece of writing. Hope to learn more in future.

  • Patients review in the online platform is also effective in dental digital marketing.

  • The article was really helpful. If you are using Facebook for marketing then I think you should also use a lookalike audience. Because nowadays it is really helpful to optimize your Facebook ads campaign. I think you should also write something about a lookalike audience.
    Thank you for writing a great article I got a lot of information from here. I will be following your blog for a more useful article.

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