Over at the blog Signal vs. Noise, Jason Fried has been writing about the feedback requests he has gotten from different businesses. He was not a fan of this survey he received after buying a car.
After buying some gourmet foods from an Ann Arbor mail-order deli, he got an email survey that consisted of a single question:
How Likely are you to Recommend (this mail order company) to a friend or colleague?
0 = Not a Chance
10 = In a Heartbeat
Considering how challenging it can be to get feedback, it’s easy to see the appeal of such a simple survey, although it’s less clear how useful the results might be.
Looking to take your customer service to the next level? Check out Power of Customer Service: How to Create Happy Satisfied Patients from the ADA Catalog. Members always receive a significant discount when ordering catalog items.
How do you find out what your patients think about the job you and your team are doing? Leave your answer in the comments.