New Dentist Conference: Harnessing the power of storytelling
When asked to discuss the importance of perseverance, there was buzz as audience members turned to their neighbor to talk.
But when they were asked to share their first or worst experience riding a bike, the buzz turned more into a frenzy as some laughed and others motioned how were thrown up in air before they crashed.
“And you all survived!” said Kindra Hall, the keynote speaker during the first day of the 2018 ADA New Dentist Conference, held Thursday at the Modern Honolulu, refocusing the audience back to her presentation.
“Didn’t you like talking more about your bicycle experience? When you’re telling stories, we’re more ourselves. We relax a little bit because we can see our listener responding,” said Ms. Hall, an award-winning columnist and author. “As a listener, didn’t you prefer the bicycle story a little more? We get to know the storyteller.”
Ms. Hall kicked off the first day of the conference by sharing marketing techniques, specifically storytelling skills, that can help new dentists connect with their audience, ultimately increasing their patient base and fostering better relationships.
The New Dentist Conference, a customized experience created for dentists fewer than 10 years out of school, is being held in conjunction with the ADA annual meeting. Attendees convened to meet up with former classmates, new colleagues and learn from each other.
In addition, this year’s conference includes a customized continuing education track curated by new dentists and unlimited access to ADA 2018 events, continuing education and the Exhibit Hall.
“What I like about this conference is that they have a lot of new and exciting things that you don’t normally find at the regular ADA annual meeting,” said Dr. Erin Williams, of St. Louis, who is attending her fourth New Dentist Conference. “The offer courses that are very specific to me and other new dentists — from how to become a practice owner to learning more about finances.”
Dr. Williams, a 2013 graduate of the University of Missouri at Kansas City dental school, said she’s most looking forward to attending the “Pediatric Behavior Management” course.
“I see a lot of kids at my practice,” she said. “I know I can get something from that course that I can immediately use in my own work.”
Among those takeaways is the power of storytelling, said Ms. Hall, adding that being a better story teller allows dentists to better engage patients and increase referral opportunities by building connections.
“I know dentistry is changing but it’s still about relationships,” she said.
Prior to Ms. Hall’s keynote, ADA President Joseph P. Crowley welcomed the attendees by touching on the new dentists’ role in the changing landscape of the profession.
“I hope to say, and I hope it’s not an overused term. You are 100 percent of our future,” he said. “Dentistry is being altered, and I would encourage you to lead that change.”
Today’s conference will feature Charles Adler, the founder of crowdfunding online platform Kickstarter. He will share his experiences in starting and growing a business, along with helping new dentists discover strategies for a scalable business model and how to create an entrepreneurial innovation-based business.
On Saturday, artist and poetry slam champion Sekou Andrews, is expected to deliver a unique keynote address on why one must challenge convention to make transformational change. The schoolteacher-turned-actor, musician, entrepreneur and two-time national poetry slam champion will share pivotal moments and insights from barrier-breaking companies and individuals.
To see the lineup for the New Dentist Conference, visit ADA.org/NDC.