Building on its highly successful 2min2x campaign, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives unveiled their new Kids’ Healthy Mouths campaign public service announcements Oct. 9 in San Antonio at ADA 2014 — America’s Dental Meeting.
The new English- and Spanish-language PSAs playfully explore how much a parent can teach a child in two minutes. The new spots are posted here.
The ADA is one of the more than 35 leading dental health organizations in The Partnership for Healthy Mouths, Healthy Lives, a coalition that believes every child deserves a healthy smile (healthymouthshealthylives.org).
Since the launch of 2min2x in 2012, more than 1.7 million people have visited 2min2x.org, and the English and Spanish-language PSAs have received more than $64 million in donated media across TV, radio, print, web and outdoor outlets.
A 2013 Ad Council survey showed that in one year, both English-speaking and Spanish-speaking parents reported that their children were significantly more likely to brush twice a day and significantly more likely to brush for two minutes each time.
For more information about the Kids’ Healthy Mouths campaign, visit 2min2x.org and follow the campaign’s social media communities on Facebook (facebook.com/kidshealthymouths) and Twitter (@brush2min2x).
What do you think of the new 30-second ads?