ADA, Hermey the Elf team up in new holiday campaign

By | December 10, 2015

HermeyFrom cookies and candy canes to caramel popcorn and cinnamon rolls, the holidays are filled with sugary treats — many of which can lead to trouble for teeth.

In an effort to address poor dental health behaviors during the holidays, ADA president Carol Gomez Summerhays and Hermey the Elf, D.D.G., unveiled Dec. 1 the Happy and Healthy Holiday Tips education campaign on during a summit in Santa’s Castle.

In 2014, the ADA granted Hermey, who is known for his adventures with Rudolph the Red-Nosed Reindeer, a D.D.G. (Dental Do Gooder) certificate for his passion for dentistry and devotion to helping others. Since then, Hermey has been working to help families learn about good dental health.

“Hermey’s passion for healthy teeth is unmatched,” said Dr. Summerhays. “We made great progress at our meeting and are very proud to announce our new joint campaign. Happy and Healthy Holiday Tips will educate people on how to stay healthy around the holidays.”

The tips include:

  • Have a routine: Hermey always brushes his teeth two times a day, for two minutes. Make sure to use fluoride toothpaste that has earned the ADA Seal of Acceptance.
  • Choose the carrots: Cookies and sweets are nice holiday treats but take a cue from Rudolph and eat the carrots and other vegetables.
  • Don’t forget the dentist: The holidays can be a busy time but make sure you to visit a dentist in December if you’re due for a teeth cleaning or need work done.
  • Drink water: Avoid drinking sodas, sports drinks and juices high in sugar. Instead, drink water with fluoride to help keep teeth strong and healthy.
  • Protect your teeth: If you’re playing winter sports, such as reindeer games, wear a mouthguard.

For more holiday tips, visit

4 thoughts on “ADA, Hermey the Elf team up in new holiday campaign

  1. Ken

    I love this idea! This is a great campaign to educate people about the importance of maintaining good oral health especially during the holiday season. I love the idea of using Hermey as a dental care advocator.

  2. Jordan

    Such a good way to get across healthy dental habits! Using an iconic character already associated with dentistry is perfect.

  3. Dr. Joe Tagliarini

    It’s so important to stick with your oral care routine, especially during the holidays. Rudolph the Red Nosed Reindeer is a great place to go for inspiration, too. There’s nothing like taking advice from an elf who is devoted to good oral hygiene!


Leave a Reply

Your email address will not be published.