Top 10 dental treatment presentation mistakes

Dr. Don Deems, a columnist, speaker and author, shared with ADA Center for Professional Success the 10 most common mistakes when presenting treatment.

Center for Professional Success“As a certified professional coach to dentists, I also know too well the myriad of differing philosophies of practices, the plethora of ‘do it my way’ treatment presenting methods and the challenges we dentists have in working with our team members, who are vitally important to our success,” he wrote.

Here are the top 10 mistakes:

  • Mistake 1: Failure to listen to the patient.
  • Mistake 2: Incomplete diagnoses.
  • Mistake 3: Herding patients in — and out — of your practice.
  • Mistake 4: “Explainitis”, better known as explaining, explaining, explaining with little feedback or time for questions from your patient.
  • Mistake 5: Rushing the presentation process.
  • Mistake 6: Delegating the treatment presentation.
  • Mistake 7: Diagnosing based on prejudice.
  • Mistake 8: Not answering patient’s questions directly and truthfully.
  • Mistake 9: Substituting media-based treatment explanations for developing a trusting relationship.
  • Mistake 10: Promising treatment you cannot reliably deliver.

To read more about each mistake, click here.

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