Working with a marketing firm

After buying the practice where he had been an associate in a few years ago, Dr. Ash Vasanthan wanted to start from scratch when it came to rebuilding his brand. “I had a client base and an active website, but I wanted to rebrand myself,” said Dr. Vasanthan, a periodontist who has been practicing for 5 years in… Read More »

Have ideas for the ADA’s Center for Professional Success?

The Center for Professional Success is a members-only Web resource that provides practice management information, online education and support tools to help you manage your career. They are currently seeking new members for their Center for Professional Success users group. You will help determine the direction of the Center’s content. What are your major practice concerns? What tools… Read More »

Log on to Success.ADA.org for valuable resources

The ADA Center for Professional Success, Success.ADA.org, is a unique web portal for dentists in every practice setting who want to succeed as dental practitioners. Resources include frequently asked questions about dental codes; information on Health Insurance Portability and Accountability Act compliance issues; financial calculators for loan and overhead analysis; in-person and online educational opportunities; and guidance for… Read More »

Pick up practice management skills from the comfort of your own office

The ADA Center for Professional Success recommended some ways for new dentists to pick up practice management skills from the comfort of their own office or home, and earn continuing education credits at the same time. Improve your own organization: Use the SMART goal process to learn to set organizational objectives to help improve the efficiency of your… Read More »

ADA launches new dental student Web portal

The ADA launched this month a new Web portal designed to provide a one-stop shop for dental students seeking information, ranging from financial resources to finding a job. The portal ADA for Dental Students can be found at ADA.org/student or can be accessed via the Member Center on ADA.org. The portal provides dental students easy access to a… Read More »

Maintaining a positive online reputation

Do you know what your patients are saying about you? Your online reputation depends on whether and/or how you react to what people say about your services. Today, according to the ADA Center for Professional Success, many patients investigate your office prior to an initial appointment using Google, Yelp, and many other review and research sources. Make sure… Read More »