The ADA and Colgate are teaming up for the second year this June to celebrate Oral Health Month: Share More Time, Share More Smiles, an annual campaign to educate families, especially in Hispanic communities, about the importance of proper oral care, according to ADA News.
The campaign is also encouraging the public, including ADA members, to share photos and a video from the campaign on social media and using the hashtag #TimetoSmile to benefit the ADA Foundation’s Give Kids A Smile program.
“Educating patients about healthy habits — like brushing for two minutes, twice a day with fluoride toothpaste and visiting a dentist regularly — is part of the ADA’s mission as America’s leading advocate for oral health,” said Dr. Gary L. Roberts, ADA president. “This is work ADA members do daily, and we are proud to collaborate, educate and celebrate this effort with Colgate during Oral Health Month.” Goals of the Oral Health Month campaign include educating the public, empowering them to develop healthy habits and encouraging them to visit their dentist regularly.
To get the word out, the campaign for Oral Health Month, which Colgate began in 2012, is utilizing social media and digital platforms. This includes promotion through MouthHealthy.org, ADA member publications and social media, as well as Colgate’s channels. Co-branded activity sheets will be promoted from the Oral Health Month web page on MouthHealthy.org/oralhealthmonth.
Members of the public can share photos of themselves or their families practicing oral hygiene using the hashtag #TimetoSmile on Facebook, Twitter, Instagram or Google during Oral Health Month. As part of the campaign, Colgate will donate $1 to the ADA Foundation’s Give Kids A Smile program every time someone shares a photo. Liking or sharing a photo will also count towards the benefit campaign. Colgate has committed to a minimum donation of $10,000 and a maximum donation of $40,000.