DCSIMG
Header Logo Band

Ethics

Learn how to identify drug-seeking patients in upcoming webinar

An upcoming webinar aims to educate dentists on how to interview patients with addiction problems and identify those who are just seeking drugs.

prescription drugsInterviewing and Counseling Patients with Substance Use Disorders and Drug-Seeking Patients is scheduled for Feb. 18 from 2-3 p.m. Central time. Michael O’Neil, Pharm.D., professor of pharmacy practice at South College in Knoxville, Tennessee, will lead the webinar and review basic interview and counseling skills that help optimize patient care and protect dentists from patients who may have criminal intent.

Dentists may find themselves the targets of prescription drug diversion scams and schemes and the webinar will provide tips on how to talk to patients about their intentions and counseling that will help minimize risks to the patient and dentist.

To register, contact Alison Siwek at siweka@ada.org. Registration closes Feb. 16.

Know anyone who has volunteered internationally?

Do you know a dentist who has generously given their time, talents and skills by volunteering internationally?

Int'l Volunteer Svc LogoApplications are due April for the Certificate for International Volunteer Service, a program that recognizes ADA members who have volunteered in developing countries to improve the oral health and overall health of individuals.

Criteria for applying for and receiving the certificate include:

  • Be an active, life, student or retired member of the American Dental Association.
  • Have served in an international location with a program sponsored by a dental school or recognized nonprofit organization for a minimum of 14 days, either in one period or in several visits, in any 24-month period.
  • Have provided clinical dental service and/or taught local dental personnel or assisted in training initiatives to improve the local oral healthcare infrastructure.
  • Supply evidence of the dates of the service with a comprehensive, detailed breakdown of activities and the value of the contribution by means of a letter or testimonial from the director of the program or other appropriate official (for student members working in a dental school program this requirement shall be the responsibility of the dean or director of the outreach program).
  • Be nominated by a component or constituent society, federal dental service or dental school.
  • Be verified in writing to be a member in good standing by the component society, if such exists, or by the constituent society, commanding officer or dean of the dental school as appropriate.

Nominations are reviewed by the ADA Board of Trustees at the June meeting. Recipients will be announced within 30 days of the meeting and the certificates will be distributed to the recipient, or to the nominating component or constituent societies upon request. A certificate may be awarded to the same individual more than once.

For more information on the Certificate for International Volunteer Service or to submit a nomination, click here.

Know the difference between accidents and signs of domestic violence?

In a year where high-profile accusations of family violence have rocked the National Football League, the ADA House of Delegates streamlined Association policy on family violence during its meetings at ADA 2014 — America’s Dental Meeting in San Antonio, according to ADA News.

An employee crying

Resolution 89H-2014, Educating Dental Professionals in Recognizing and Reporting Abuse, states that “the ADA supports educating dental professionals to recognize abuse and neglect across all age groups and reporting such incidences to the proper authorities as required by state law.” The House rescinded policies from 1993 and 1996.

“Family violence has been a hot topic in the news media as high-profile players in the NFL have been accused of violence against children or partners,” said Dr. Lynn Douglas Mouden, chief dental officer for the Centers for Medicare & Medicaid Services. “There is a universal mandate for U. S. dentists to report suspected cases of abuse or neglect of children, but dentists should also be aware that some states also mandate reporting cases that deal with adults and elders as well.”

Are you able to discern the difference between accidents and intentional injuries or signs of violence? Do you know what your state’s law in regards to reporting family violence?

If your answer is “no,” Dr. Mouden suggests attending the 7th Biennial National Conference on Health and Domestic Violence, set for March 19-21, at the Renaissance Washington, D.C. Downtown Hotel.

“With training, dentists are better able to discern the difference between accidents and intentional injuries, or between otherwise normal conditions and the signs of violence,” Dr. Mouden said. “Because laws vary from state to state, dentists should work with their state dental association to learn more about the laws regarding reporting of family violence and about opportunities to learn more about preventing family violence.”

For more details on the conference, hotel accommodations or to register, click here.

Volunteers sought for Navy humanitarian missions

According to ADA News, the University of California San Diego Pre-Dental Society nongovernmental organization seeks civilian volunteers for U.S. Navy hospital ship humanitarian mission trips from April through September 2015.

The USNS Mercy will travel to Southeast Asia and the Oceania Islands, with stops in Papua New Guinea, Fiji, Philippines, Micronesia and Vietnam. A smaller ship will make stops in Kiribati, Micronesia, Solomon Islands, Philippines and Vietnam. The USNS Comfort will travel to the Caribbean, Central and South America with stops planned stops in Belize, Guatemala, Jamaica, Nicaragua, Panama, El Salvador, Colombia, Dominica, Dominican Republic, Honduras and Haiti. This is the first time both hospital ships will be on humanitarian missions at the same time, and the first U.S. Navy mission trip since 2012.

“These missions change the lives of participants from our nation, partner nations and host nations,” said Dr. Irvin B. Silverstein, UCSD Pre-Dental Society director. “Our participants have been able to help with and see some amazing things and bring friendship, understanding and build closer relationships with different people in the world. These are not just humanitarian missions. They help forge diplomatic ties and help create friendships.”

UCSD Pre-Dental Society seeks dentists, physicians, pharmacists, optometrists, nurses, dental hygienists, dental assistants, medical assistants, medical and dental lab technicians, pharmacy techs, physical therapists, biomedical repair technicians, sonographers, translators, educators, engineers and all other health-related professionals.

Both ships will leave about April 1. The pre-dental society NGO will serve as a civilian partner in the Navy’s humanitarian missions.

Volunteers can choose the length of time and countries in which they will serve. Professionals must serve at least two weeks; technicians and assistants must serve at least four weeks. Preference will go to those who can volunteer for longer periods. Volunteers must pay for their transportation to and from the ship. Once aboard the ship, the Navy will cover volunteer expenses, including food and lodging.

Request an application via e-mail at ucsdpds.missions@gmail.com or dsilverstein22@cox.net as soon as possible to begin the credentialing process.

Maintaining a positive online reputation

Do you know what your patients are saying about you? Your online reputation depends on whether and/or how you react to what people say about your services.

Today, according to the ADA Center for Professional Success, many patients investigate your office prior to an initial appointment using Google, Yelp, and many other review and research sources. Make sure you are doing everything you can to maintain a positive online reputation.

PBHSADA Business Resources and Protective Business and Health Systems (PBHS) recently hosted a webinar on managing your online reputation. A recording of the seminar along with the question and answer section is now available for ADA members.

In this webinar Jay Levine, president of PBHS, offered tips and best practices to monitor your public reputation and take a proactive approach to addressing online reviews. To view the webinar, accessible to ADA members, click here.

This information is provided courtesy of PBHS, the only marketing company endorsed by ADA Business Resources. Learn more about PBHS, click here or by calling 855.932.4232.

 

Marketing the dental practice: Know the rules

Marketing your dental practice is key to attracting new patients but it’s also important to do so ethically and to follow the law.

“The key is to be informed,” said Dr. Kevin Sessa, chair of the ADA Council on Dental Practice. “When you know the rules, you are better equipped to avoid breaking them. As dentists and small business owners, we’re all looking for ways to attract new patients and to retain our existing ones. Marketing your practice is a great way to do that but it’s important to do so in a legal and ethical way.”

The ADA has several resources that can help new and veteran dentists understand not only the basics of marketing and advertising but how to promote their practices within the law. One such publication, “Advertising Basics for Dentists and Dental Associations: A Guide to Federal and State Rules and Standards,” is an overview of federal and advertising-related laws and regulations.

It’s also a primer that includes links to useful electronic resources; discusses state advertising regulations; and also has a section on codes of ethics in dentistry.

Members can read the online publication hereEthical marketing. The publication emphasizes that while dentists can advertise their practice, they shouldn’t solicit patients in any form of communication that’s false or misleading. Dentists can find additional legal and ethical resources on ADA.org.

“Truthful, nondeceptive advertising of a dentist’s qualifications, services or facilities can help patients make informed choices about practitioners and services,” according to the publication. “On the other hand, advertising that is false or misleading harms patients by making it more difficult and costly for them to make informed choices.”

Knowing the basics of advertising laws also helps dentists know when to seek legal advice. Those with more questions or who need clarification can contact the ADA Division of Legal Affairs at legaldivision@ada.org.

The ADA also offers “Internal Marketing: The Key to Dental Practice Success,” through its ADA Catalog. Chapters discuss cultivating referrals, developing practice newsletters and websites and utilizing social networking profitably and responsibly.

The 122-page book (P080) costs $49.95 for members and 74.95 for nonmembers; the e-book (P080D) is $39.95 for members and $59.95 for nonmembers; and the print and e-book bundle is $59.95 for members and $84.95 for nonmembers. All can be purchased on ADACatalog.org.

Stay tuned for The ADA Practical Guide to Internet Marketing, coming in January.

 

October issue of New Dentist News available online

The latest issue of the New Dentist News is now available online.

The October 2014 issue includes articles to help new dentists with marketing, finances and handling ethical dilemmas.

October 2014 New Dentist NewsInside this issue include:

  • Marketing snapshot — How one practice does it.
  • Marketing the dental practice: Know the rules.
  • Working with a marketing firm.
  • Advice from a lender: Be prepared before seeking a practice loan.
  • Tap the ADA Ethics Hotline for ethical dilemmas.

To read the New Dentist News, click here.

What tips have you learned when it comes to marketing your dental practice or yourself as a dentist?

Tap the ADA Ethics Hotline for ethics dilemmas

Avoid hot water when it comes to sticky practice situations with the ADA Ethics Hotline, a member benefit made possible by a joint effort between The Council on Ethics, Bylaws and Judicial Affairs (CEBJA), the New Dentist Committee and the ADA Member Service Center.

Ethics           Though a ready asset for any ADA member, new dentists in particular may find the hotline of great value, as they are likely experiencing first-time dilemmas. The hotline was initially created targeting new dentists, but has evolved as a membership benefit befitting every member.

The Ethics Hotline is not a legal resource but rather a service for helping to resolve ethical dilemmas much like an ethics consult service. Members may access the new member service by calling the ADA toll-free number and stating that they have a question for the ethics hotline. To reach the Ethics Hotline, call the ADA Member Service Center and ask to be connected to the hotline. All calls are confidential. Leave a confidential voicemail message.

A member of CEBJA will contact callers within 2-3 business days to arrange a mutually agreeable time to discuss the dilemma presented. Indicate very time-sensitive dilemmas in the message and CEBJA staff and members will do their best to accommodate the request for feedback.

ADA Council on Scientific Affairs extends application period for John W. Stanford New Investigator Award

The American Dental Association Council on Scientific Affairs is extending the application deadline for the 2014 John W. Stanford New Investigator Award to Oct. 31.

Applications for the Stanford New Investigator Award are accepted annually from dental students or dentists who have earned their D.D.S. or D.M.D. degrees no more than five years prior to the time of selection.

The Stanford New Investigator Award underscores the crucial role that dental standards play in patient health and safety and in the efficacy of dental products.

The award pays homage to the legacy of Dr. Stanford, a 40-year ADA employee who is credited with establishing the ADA’s current standards program.

Submissions must be original research that addresses some aspect of the use of standards in dental research or clinical application.

To apply for the John W. Stanford New Investigator Award ore learn more about the ADA Standards Programs, please visit ADA.org/dentalstandards.

DEA imposes tighter restrictions on hydrocodone combination products

The Drug Enforcement Administration is reclassifying hydrocodone combination products and subjecting them to tighter restrictions.

Hydrocodone combination products, which include opioids such as Vicodin, Lorcet, Lortab and Norco, will be reclassified as Schedule II substances, effective Oct. 6.

Center for Professional SuccessThe DEA says the reclassification will protect public health and safety by reducing the potential for abuse, dependence and diversion of the highly addictive substances, while still ensuring that they’re available to patients with a legitimate medical need and who have an ongoing consultation with their health care professional.

“Almost 7 million Americans abuse controlled substance prescription medications, including opioid painkillers, resulting in more deaths from prescription drug overdoses than auto accidents,” DEA Administrator Michele Leonhart said in a news release. “(This) action recognizes that these products are some of the most addictive and potentially dangerous prescription medications available.”

Hydrocodone combination products are the most frequently prescribed drugs in the United States and more than 137 million prescriptions for hydrocodone combination products were written in 2013, according to the DEA.

The ADA Center for Dental Practice created a frequently asked questions on the new regulation, available here. The FAQ is only available to ADA members.

The FAQ includes:

  • What’s the difference between a Schedule II and a Schedule III classification?
  • Will I be able to phone in prescriptions to a pharmacy for a Schedule II HCP?
  • Are there other restrictions associated with writing prescriptions for Schedule II drugs?
  • How does the reclassification impact my patients?
  • Does the reclassification impact anyone besides prescribers and patients?